About me
I’m a passionate Lead Product Designer with over 10 years of experience crafting user-centered digital experiences. Originally from Argentina, I am now based in Berlin, leveraging global experience to craft innovative and inclusive design solutions.
I love working together with PM and key stakeholders to identify opportunities and improvements. I also always work promoting team culture inside the design team and my multidisciplinary teams too.
Besides design, I love music and play guitar in a pop-punk band. I love helping others, so I created a blog and social media channels to help Latin American expats that want to move to Germany.
MY EXPERIENCE
Sep 2023 - Present
Driving design excellence within Klarna’s Shopping Experience domain, shaping user journeys across app home, search, product pages, and web experiences. Collaborating on future visions for a platform with over 85 million global active users, delivering intuitive and engaging designs that enhance both app and web interactions.
Jun 2021 - Aug 2023
Drove diverse initiatives within OneFootball’s mobile apps, serving over 5 million monthly active users. Delivered two comprehensive product visions and a complete redesign of player pages, alongside multiple high-performing features that enhanced user engagement. Held end-to-end design responsibility within the Fan XP Tribe, which drives core engagement features, collaborating closely with PMs and stakeholders to identify opportunities and prioritize impactful improvements.
Proactively mentored junior designers, fostering their growth and career progression, while championing team culture through workshops and collaborative initiatives. Contributed to the company’s Diversity & Inclusion Tribe, promoting equality and diversity across the organization.
Jul 2020 - Jun 2021
As the sole product designer at OpenSC, I played a pivotal role in shaping the product from the ground up, collaborating closely with the CEO and top management on strategic decisions. Designed a comprehensive dashboard for B2B clients and developed a mobile app utilized by Nespresso, delivering tailored solutions to meet client needs. Led the creation and maintenance of the company’s Design System, ensuring consistency and scalability across all platforms.
Jun 2018 - Jul 2020
Collaborated across diverse multidisciplinary teams, contributing to key areas including payments, insurance, fintech applications, and the Design System team. Oversaw impactful initiatives for websites and apps, serving over 1 million monthly active users. Played a key role in scaling the design team, growing it from 12 members at my start to approximately 40 by the time I left, fostering a culture of collaboration and design excellence.
Dec 2013 - Jun 2018
“>Operated in an agency setting, designing websites and apps for prominent clients such as Holcim and Coca-Cola Andina, as well as various smaller Argentine businesses. Developed digital strategies by creating and managing content for social media accounts, ensuring cohesive branding and effective engagement across platforms.
MY EDUCATION
2014 - 2018
Masters degree in Advertising.
2011 - 2014
Bachelors degree in Advertising.