About me
I’m a Principal Product Designer with 12+ years of experience, originally from Argentina but currently based in Berlin.
I specialize in turning ambiguity into product strategy: turning user value with measurable business impact.
I always work promoting team culture inside the design team and my multidisciplinary teams too. Currently supporting Women in tech and LGBTQI+ ERGs.
Besides design, I love music and play guitar in a pop-punk band. I am passionate about mentorship, so I created a blog and social media channels to help Latin American expats that want to move to Germany.
MY EXPERIENCE
Jul 2025 - Present
Leading design for Generative AI initiatives, focused on personalized content experiences at scale, across a user base of 50M+.
Working with Product, Data, Engineering and AI teams to define early principles and workflows for integrating GenAI into the customer experience.
Supporting hybrid collaboration with a new cross-functional team in China to establish processes and communication models.
Actively collaborating in LGBTQI+ ERG for the company.
Sep 2023 - Jun 2025
Led design across key surfaces within the Shopping Experience domain (Home, Search, PDP, Web).
Contributed to the product vision that shaped the app redesign delivered in 2024/25.
Mentored designers and supported improvements in team processes and collaboration.
Jun 2021 - Aug 2023
Co-created 2 product visions with the design team for the evolution of core mobile experiences.
Led Product Design for major initiatives including the redesign of player pages and home feed.
Mentored junior designers and supported design culture and D&I initiatives.
Proactively mentored junior designers, fostering their growth and career progression, while championing team culture through workshops and collaborative initiatives. Contributed to the company’s Diversity & Inclusion Tribe, promoting equality and diversity across the organization.
Jul 2020 - Jun 2021
Sole designer in an early-stage environment, working end-to-end across UX, UI, research and product definition and collaborating directly with the founders to shape the experience.
Designed key features used by enterprise clients, including implementations later adopted by Nespresso.
Established the initial Design System, creating the foundation for scalable, consistent design
Jun 2018 - Jul 2020
Designed and improved user flows across payments, insurance and fintech products used by over 1M monthly active users.
Contributed to the design System team, helping establish guidelines and reusable components.
Actively participated in the hiring process as one of the early designers, supporting interviews and candidate evaluations during a period of rapid growth (from 12 to 40 designers)
Dec 2013 - Jun 2018
Operated in an agency setting, designing websites and apps for prominent clients such as Holcim and Coca-Cola, as well as various smaller Argentine businesses.
MY EDUCATION
2014 - 2018
Masters degree in Advertising.
2011 - 2014
Bachelors degree in Advertising.