{"id":672,"date":"2023-01-03T14:34:41","date_gmt":"2023-01-03T14:34:41","guid":{"rendered":"https:\/\/lulipagano.com\/?p=672"},"modified":"2023-01-03T16:05:40","modified_gmt":"2023-01-03T16:05:40","slug":"naranja-car-insurance-redesign","status":"publish","type":"post","link":"https:\/\/lulipagano.com\/index.php\/2023\/01\/03\/naranja-car-insurance-redesign\/","title":{"rendered":"Naranja Car Insurance Redesign\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"672\" class=\"elementor elementor-672\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68ffae0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68ffae0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dabb023\" data-id=\"dabb023\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25deedd elementor-widget elementor-widget-image\" data-id=\"25deedd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"457\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano.png\" class=\"attachment-large size-large wp-image-660\" alt=\"Naranja Car Insurance Redesign\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano.png 960w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-300x169.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-768x432.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64b4caf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64b4caf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf32277\" data-id=\"cf32277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f2fd3c elementor-widget elementor-widget-heading\" data-id=\"9f2fd3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1944837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1944837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3581396\" data-id=\"3581396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db84e0a elementor-widget elementor-widget-text-editor\" data-id=\"db84e0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.naranjax.com\/\">Naranja<\/a> is a big financial company in Argentina and their main product is the credit card (with more than 9 million clients).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Naranja Insurance had an online hiring flow (only for Naranja\u2019s credit card owners), with many pain points.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users ended up hiring their car insurance without understanding what they hired.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most users ended up calling our call-center because they didn\u2019t understand how to hire, or the difference between our plans.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users needed more information.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logging in was a huge pain point, since they had to create a new user just for Naranja Insurance, instead of using their Naranja account.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less than 10% of the hirings were happening online. Over 80% were hired by phone calls with the call-center.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c52b847 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c52b847\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-405e7b2\" data-id=\"405e7b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-896d48f elementor-widget elementor-widget-spacer\" data-id=\"896d48f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237ef24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237ef24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9279c36\" data-id=\"9279c36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5b922c elementor-widget elementor-widget-heading\" data-id=\"d5b922c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d0c05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d0c05d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1548eb8\" data-id=\"1548eb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b544fa elementor-widget elementor-widget-text-editor\" data-id=\"4b544fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Recognize pain points in current flow.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redesign car insurance hiring flow to rise from less than 10% to at least 40% of sales within the first 6 months.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6513784 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6513784\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13f8d17\" data-id=\"13f8d17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-088cf6f elementor-widget elementor-widget-spacer\" data-id=\"088cf6f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-359d13a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"359d13a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-398b969\" data-id=\"398b969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f54d6c elementor-widget elementor-widget-heading\" data-id=\"6f54d6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de2ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de2ae8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c48bd64\" data-id=\"c48bd64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcdaf0c elementor-widget elementor-widget-text-editor\" data-id=\"dcdaf0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PM didn\u2019t understand the value of user research and it was really hard to get her to prioritize this.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-311dc59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"311dc59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1454b3\" data-id=\"b1454b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10c1df2 elementor-widget elementor-widget-spacer\" data-id=\"10c1df2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe90770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe90770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0137103\" data-id=\"0137103\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-870b90f elementor-widget elementor-widget-heading\" data-id=\"870b90f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49dd028 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49dd028\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de25f21\" data-id=\"de25f21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3259d54 elementor-widget elementor-widget-text-editor\" data-id=\"3259d54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benchmark.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviews with call center, store employees, customers and stakeholders.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of user personas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User journey creation workshop.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service Blueprint design.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lo-fi and Hi-fi prototype design.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usability testing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Release.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviews with users after release.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf13caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf13caa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309d18a\" data-id=\"309d18a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71250df elementor-widget elementor-widget-spacer\" data-id=\"71250df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c279c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c279c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a07719\" data-id=\"1a07719\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efe322d elementor-widget elementor-widget-heading\" data-id=\"efe322d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Team<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6d3cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6d3cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0813fc\" data-id=\"b0813fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6f864b elementor-widget elementor-widget-text-editor\" data-id=\"c6f864b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I was one of the 2 product designers in the team. We were both in charge of the full process. Besides us, in the insurance team we had a PM, Scrum Master, and developers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d9726f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d9726f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-661c77a\" data-id=\"661c77a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5f195 elementor-widget elementor-widget-spacer\" data-id=\"2b5f195\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a0a13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"13a0a13\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00d735e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00d735e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45d2d0e\" data-id=\"45d2d0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de94193 elementor-widget elementor-widget-heading\" data-id=\"de94193\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Benchmark<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5092fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5092fe9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8bd3a5\" data-id=\"c8bd3a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7683a elementor-widget elementor-widget-text-editor\" data-id=\"4a7683a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We wanted to understand our competitors and their offering, and how those compared to our current website. Some of the features we analysed were:\u00a0<\/p><ul><li>Can you fully hire an insurance online? Or do you need to do an extra step offline?<\/li><li>Can you get a quote of the insurance online?<\/li><li>Do they inform you about the aspects covered in the insurance? And what about the ones that are not covered?<\/li><li>Do they have an online chat to help you in case you needed support?<\/li><li>Can you compare between different insurance providers?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-893827a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"893827a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424318d\" data-id=\"424318d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd25eeb elementor-widget elementor-widget-image\" data-id=\"dd25eeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"334\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/benchmark-naranja-seguros-1024x421.png\" class=\"attachment-large size-large wp-image-674\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/benchmark-naranja-seguros-1024x421.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/benchmark-naranja-seguros-300x123.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/benchmark-naranja-seguros-768x316.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/benchmark-naranja-seguros-1536x632.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/benchmark-naranja-seguros.png 2000w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45f96d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45f96d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-365d975\" data-id=\"365d975\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa04a1b elementor-widget elementor-widget-text-editor\" data-id=\"aa04a1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The key insights were:\u00a0<\/p><ul><li>Our offering was falling behind with the ones from our competitors.<\/li><li>Key opportunity was that we didn&#8217;t provide online hiring when most of our competitors did.<\/li><li>Also there was a lot of information we were not providing, that our competitors were.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133df6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133df6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81571d9\" data-id=\"81571d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f848fba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f848fba\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-690a840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690a840\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dac3f39\" data-id=\"dac3f39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25974b2 elementor-widget elementor-widget-heading\" data-id=\"25974b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. User Interviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b704225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b704225\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d25b3b\" data-id=\"6d25b3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c79b923 elementor-widget elementor-widget-text-editor\" data-id=\"c79b923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We conducted interviews with:<\/p><ul><li><span style=\"font-weight: 400;\">Call-center employees.<\/span><\/li><li><span style=\"font-weight: 400;\">Stakeholders.<\/span><\/li><li><span style=\"font-weight: 400;\">Store employees.<\/span><\/li><li><span style=\"font-weight: 400;\">Customers.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f537019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f537019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaff87a\" data-id=\"eaff87a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eadfe9 elementor-widget elementor-widget-image\" data-id=\"5eadfe9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"457\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Naranja-X-lanza-Gente-enascenso_02.jpeg\" class=\"attachment-large size-large wp-image-675\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Naranja-X-lanza-Gente-enascenso_02.jpeg 685w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Naranja-X-lanza-Gente-enascenso_02-300x200.jpeg 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3737563 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3737563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1add6d\" data-id=\"e1add6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a90219 elementor-widget elementor-widget-text-editor\" data-id=\"1a90219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Key Insights:<\/p><ul><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The majority of Naranja\u2019s Credit Card clients are <\/span><span style=\"font-weight: 600;\">unaware of Naranja\u2019s variety of products <\/span><span style=\"font-weight: 400;\">(including insurances)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 600;\">employees don\u2019t have enough information<\/span> <span style=\"font-weight: 400;\">to properly sell insurances on the store.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When users hire the credit card, usually they make them sign paperwork about <\/span><span style=\"font-weight: 600;\">hiring an insurance without them knowing<\/span><span style=\"font-weight: 300;\">.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One of the<\/span> <span style=\"font-weight: 600;\">strongest selling points is the call-center<\/span><span style=\"font-weight: 300;\">,<\/span><span style=\"font-weight: 400;\"> but they also get a lot of complaints about insurances hired on this contact point.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Main reasons users unsubscribe from Naranja\u2019s insurances:<\/span><ul><li style=\"font-weight: 600;\" aria-level=\"2\"><span style=\"font-weight: 600;\">Claimed they didn\u2019t hire it.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 600;\" aria-level=\"2\"><span style=\"font-weight: 600;\">Didn\u2019t know about the insurances benefits and what it covers.<\/span><span style=\"font-weight: 400;\"> Usually when the team explains the product to the customer, they decide to keep it.<\/span><\/li><li style=\"font-weight: 600;\" aria-level=\"2\"><span style=\"font-weight: 600;\">Economic motivations.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-463ca15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"463ca15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d4c242\" data-id=\"2d4c242\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3fdf8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af3fdf8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-549304e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"549304e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a339648\" data-id=\"a339648\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f6e04 elementor-widget elementor-widget-heading\" data-id=\"d4f6e04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Personas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3dd5e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3dd5e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc63c45\" data-id=\"fc63c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bf23d elementor-widget elementor-widget-image\" data-id=\"77bf23d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"416\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/personas-1024x524.png\" class=\"attachment-large size-large wp-image-680\" alt=\"Personas\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/personas-1024x524.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/personas-300x153.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/personas-768x393.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/personas-1536x786.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/personas.png 2000w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-407a1bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"407a1bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91e6ec6\" data-id=\"91e6ec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d16dbf elementor-widget elementor-widget-text-editor\" data-id=\"2d16dbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the insights obtained in previous steps, we created 3 user personas:<\/p><ul><li>Mica<\/li><li>Raul<\/li><li>Ceci<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-604ba2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"604ba2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c37260f\" data-id=\"c37260f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96fd7c6 elementor-widget elementor-widget-heading\" data-id=\"96fd7c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.1 Mica<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74d5281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74d5281\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8a89f1\" data-id=\"f8a89f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ffd1a0 elementor-widget elementor-widget-text-editor\" data-id=\"8ffd1a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mica doesn&#8217;t really trust insurances, she needs them to speak in clear and simple language to her. She is extroverted and active and has the insurance because it is mandatory, <em>&#8220;if not I wouldn&#8217;t have it<\/em>&#8221; she says.<\/p><p>A perfect insurance for Mica should: be affordable, have a good coverage, have clear and simple attention, with the possibility to check her insurance from the web.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e432d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e432d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9384c6\" data-id=\"c9384c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6f62e elementor-widget elementor-widget-image\" data-id=\"3b6f62e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"573\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/MICA-A1-1024x723.png\" class=\"attachment-large size-large wp-image-685\" alt=\"mica\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/MICA-A1-1024x723.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/MICA-A1-300x212.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/MICA-A1-768x542.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/MICA-A1-1536x1085.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/MICA-A1-2048x1447.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58c4c19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58c4c19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc07cf3\" data-id=\"cc07cf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0381752 elementor-widget elementor-widget-heading\" data-id=\"0381752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.2 Raul<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-980e715 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"980e715\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c660ff\" data-id=\"2c660ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab58a83 elementor-widget elementor-widget-text-editor\" data-id=\"ab58a83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Raul is super analytical,\u00a0meticulous and demanding with his insurances. He&#8217;d love to have some reward for being a client of this insurance for so long.<\/p><p>The perfect insurance for Raul would have a coverage that adapts to his needs, constant information about his insurance policy and a glossary with terms that would allow him to fully understand his insurance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa958aa elementor-widget elementor-widget-image\" data-id=\"aa958aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"573\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/RAUL-A1-1024x723.png\" class=\"attachment-large size-large wp-image-686\" alt=\"raul persona\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/RAUL-A1-1024x723.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/RAUL-A1-300x212.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/RAUL-A1-768x542.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/RAUL-A1-1536x1085.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/RAUL-A1-2048x1447.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd0566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd0566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1e5a00\" data-id=\"d1e5a00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce94ec elementor-widget elementor-widget-heading\" data-id=\"2ce94ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.3 Ceci<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9991a69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9991a69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cc7c60\" data-id=\"1cc7c60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602b39c elementor-widget elementor-widget-text-editor\" data-id=\"602b39c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ceci is super relax, trusting and practical. In the case of an accident, she would love Naranja to accompany her through all the steps to make her life easier.\u00a0<\/p><p>The perfect insurance for Ceci would have easy to access information about the policies, products that are close to her needs and good advice from the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa9f76 elementor-widget elementor-widget-image\" data-id=\"caa9f76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"573\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/CECI-A1-1024x723.png\" class=\"attachment-large size-large wp-image-687\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/CECI-A1-1024x723.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/CECI-A1-300x212.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/CECI-A1-768x542.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/CECI-A1-1536x1085.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/CECI-A1-2048x1447.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546ba02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546ba02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c36bd\" data-id=\"89c36bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ec6c30 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ec6c30\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430ebbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430ebbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a22c6a\" data-id=\"3a22c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21094ab elementor-widget elementor-widget-heading\" data-id=\"21094ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. User-Journey Creation Workshop<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79719d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79719d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd3f5a4\" data-id=\"cd3f5a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e90ab21 elementor-widget elementor-widget-text-editor\" data-id=\"e90ab21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We invited the insurances team, stakeholders and part of the call-center team to a user-journey creation workshop.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal was to take one persona per team and complete the user journey based on that persona\u2019s experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2eb866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2eb866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dd16e3\" data-id=\"6dd16e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519c189 elementor-widget elementor-widget-image\" data-id=\"519c189\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"536\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/workshop.png\" class=\"attachment-large size-large wp-image-692\" alt=\"workshop\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/workshop.png 563w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/workshop-300x286.png 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bed62e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bed62e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d65a9c2\" data-id=\"d65a9c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c3014a elementor-widget elementor-widget-text-editor\" data-id=\"3c3014a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We ended up with one user journey per persona that highlighted the key pain points we had in the experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc25040 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc25040\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c2c9c8\" data-id=\"7c2c9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9ad4ca elementor-widget elementor-widget-image\" data-id=\"d9ad4ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"458\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-ceci-1024x577.png\" class=\"attachment-large size-large wp-image-693\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-ceci-1024x577.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-ceci-300x169.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-ceci-768x433.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-ceci-1536x866.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-ceci-2048x1154.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c00f61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c00f61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f81767\" data-id=\"2f81767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb59bf7 elementor-widget elementor-widget-image\" data-id=\"cb59bf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"301\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-mica-1024x380.png\" class=\"attachment-large size-large wp-image-694\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-mica-1024x380.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-mica-300x111.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-mica-768x285.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-mica-1536x570.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-mica-2048x760.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9255e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9255e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3579c87\" data-id=\"3579c87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0184bb3 elementor-widget elementor-widget-image\" data-id=\"0184bb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"332\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-raul-1024x419.png\" class=\"attachment-large size-large wp-image-695\" alt=\"Journey Map Raul\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-raul-1024x419.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-raul-300x123.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-raul-768x314.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-raul-1536x629.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/journey-map-raul-2048x838.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c7aba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c7aba5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae2e08c\" data-id=\"ae2e08c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1b98d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf1b98d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f1ce4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f1ce4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adac99b\" data-id=\"adac99b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcc66b3 elementor-widget elementor-widget-heading\" data-id=\"bcc66b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Service Blueprint<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419c815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"419c815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aab2bcb\" data-id=\"aab2bcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7820992 elementor-widget elementor-widget-text-editor\" data-id=\"7820992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After creating the journeys we gathered the whole team and completed a Service blueprint to highlight the steps of the journey, the actors involved, the dependencies, pain points, opportunities, etc.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c29c9a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c29c9a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8336e4\" data-id=\"f8336e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b85aab9 elementor-widget elementor-widget-image\" data-id=\"b85aab9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"367\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/blueprint-1024x463.png\" class=\"attachment-large size-large wp-image-700\" alt=\"blueprint\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/blueprint-1024x463.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/blueprint-300x136.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/blueprint-768x348.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/blueprint.png 1200w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77ff79e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ff79e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d241f98\" data-id=\"d241f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7fac22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7fac22\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-836500b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"836500b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d567638\" data-id=\"d567638\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafb455 elementor-widget elementor-widget-heading\" data-id=\"fafb455\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Flowchart<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ed030 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ed030\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e62c4a\" data-id=\"0e62c4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2bd017 elementor-widget elementor-widget-text-editor\" data-id=\"e2bd017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The next step was to create a flowchart with the steps needed to complete the journey to get a quote and hire<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0the insurance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a443247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a443247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-000475b\" data-id=\"000475b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bf1a7c elementor-widget elementor-widget-image\" data-id=\"0bf1a7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"365\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Flowchart-Seguro-de-motor-1024x460.png\" class=\"attachment-large size-large wp-image-704\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Flowchart-Seguro-de-motor-1024x460.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Flowchart-Seguro-de-motor-300x135.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Flowchart-Seguro-de-motor-768x345.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Flowchart-Seguro-de-motor-1536x690.png 1536w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Flowchart-Seguro-de-motor-2048x920.png 2048w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-127b802 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"127b802\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-093bd7d\" data-id=\"093bd7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ace72c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ace72c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6ff625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6ff625\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23dd2c1\" data-id=\"23dd2c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4641054 elementor-widget elementor-widget-heading\" data-id=\"4641054\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Lo-fi prototypes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5732b69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5732b69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b30490a\" data-id=\"b30490a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-912acae elementor-widget elementor-widget-text-editor\" data-id=\"912acae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After that we proceeded to create lo fidelity prototypes and did a round of internal testing inside the company, mostly targeting employees that were not working in product areas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12de136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12de136\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbc68eb\" data-id=\"fbc68eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3633f6c elementor-widget elementor-widget-image\" data-id=\"3633f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"611\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/lo-fi.png\" class=\"attachment-large size-large wp-image-709\" alt=\"lo-fi\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/lo-fi.png 1000w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/lo-fi-300x226.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/lo-fi-768x578.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5da95a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5da95a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de0b059\" data-id=\"de0b059\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1f64a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7c1f64a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d28a22b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28a22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7424816\" data-id=\"7424816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ae9765 elementor-widget elementor-widget-heading\" data-id=\"8ae9765\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Hi-fi prototypes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed88c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed88c95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f7176\" data-id=\"b1f7176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27a8b4c elementor-widget elementor-widget-image\" data-id=\"27a8b4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"457\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-8.png\" class=\"attachment-large size-large wp-image-710\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-8.png 960w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-8-300x169.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-8-768x432.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d8c24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d8c24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bf44e9\" data-id=\"5bf44e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0db596 elementor-widget elementor-widget-text-editor\" data-id=\"b0db596\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We created a prototype (<\/span><a href=\"https:\/\/y71zpy.axshare.com\/\"><b>Web mobile<\/b><\/a><span style=\"font-weight: 400;\">*), and gave the users different tasks. The goal was to detect usability issues and improve our experience.<br \/><em>* I don&#8217;t have the access to the desktop prototype anymore.<\/em><\/span><\/p><p><span style=\"font-weight: 400;\">We did 5 usability testings with Naranja\u2019s customers with high chances to hire a car insurance.<\/span><\/p><p><span style=\"font-weight: 400;\">Before this, we defined a group of hypothesis we wanted to validate:<\/span><\/p><p><b>Hypothesis<\/b><\/p><ol><li><span style=\"font-weight: 400;\"> In the current flow, users need more information to quote.\u00a0 <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\" alt=\"\u2705\" \/><\/span><\/li><li><span style=\"font-weight: 400;\"> Users need specific information about their car that they don\u2019t have when they access our website. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\" alt=\"\u2705\" \/><\/span><\/li><li><span style=\"font-weight: 400;\"> Users need to be able to fill the information about their cars faster. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\" alt=\"\u2705\" \/><\/span><\/li><li><span style=\"font-weight: 400;\"> Users don\u2019t know the difference between a provisional certificate and insurance policy. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\" alt=\"\u2705\" \/><\/span><\/li><li><span style=\"font-weight: 400;\"> Hardly any users will use the help feature <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\" alt=\"\u2705\" \/><\/span><\/li><li><span style=\"font-weight: 400;\"> After hiring their insurance, users want to see other products. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\" alt=\"\u2705\" \/><\/span><\/li><li><span style=\"font-weight: 400;\">A lot of users will get a quote, but we\u2019ll have a drop in that screen since they compare multiple websites before making a decision.<\/span><\/li><li><span style=\"font-weight: 400;\">Our main benefit is having 50% off in the first monthly payment.<\/span> <span style=\"font-weight: 400;\">\u2705<\/span><\/li><li><span style=\"font-weight: 400;\">Users never carry their car licence on their wallet \u2705<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aef27c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aef27c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17af5e8\" data-id=\"17af5e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d8cfb6 elementor-widget elementor-widget-image\" data-id=\"9d8cfb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"1024\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-9-759x1024.png\" class=\"attachment-large size-large wp-image-718\" alt=\"\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-9-759x1024.png 759w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-9-222x300.png 222w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-9-768x1037.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-9.png 1000w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa54653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa54653\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16082e7\" data-id=\"16082e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e70020b elementor-widget elementor-widget-text-editor\" data-id=\"e70020b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Test results &#8211; desktop prototype<\/b><\/p><p>System Usability Scale &#8211;<\/p><p>SUS: Average 77\/100<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac0eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac0eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a999c6\" data-id=\"7a999c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ffe45 elementor-widget elementor-widget-image\" data-id=\"17ffe45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"696\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/sus.png\" class=\"attachment-large size-large wp-image-720\" alt=\"system usability scale\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/sus.png 1000w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/sus-300x257.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/sus-768x658.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df421c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df421c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e834c6b\" data-id=\"e834c6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24a72e2 elementor-widget elementor-widget-heading\" data-id=\"24a72e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8.1. Insights<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51bfd9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51bfd9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3e20c6\" data-id=\"f3e20c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a6ca9 elementor-widget elementor-widget-image\" data-id=\"b8a6ca9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"361\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/insights-1024x455.png\" class=\"attachment-large size-large wp-image-721\" alt=\"insights\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/insights-1024x455.png 1024w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/insights-300x133.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/insights-768x341.png 768w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/insights.png 1500w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cd3b54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cd3b54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a13107\" data-id=\"7a13107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fbcac9 elementor-widget elementor-widget-text-editor\" data-id=\"3fbcac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Positive outcomes<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users searched for information about the different types of insurances.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users really value the 50% off.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users considered the designs to be easy to read and harmonic.<\/span><\/li><\/ul><p><b>Negative outcomes<\/b><\/p><ul><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Struggled to find the version of the car.<\/span><span style=\"font-weight: 300;\"><br \/><\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Issues to fill the brand of the car.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Didn\u2019t know where to find specific data from their cars.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Issues finding Cordoba under the \u201ccity\u201d dropdown.<\/span><\/li><\/ul><p><b>Neutral outcomes<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users didn\u2019t use the \u201chelp\u201d button.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bde878d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bde878d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a4c02e\" data-id=\"6a4c02e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4605b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a4605b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e32a746 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e32a746\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fb6b22\" data-id=\"3fb6b22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef82b4 elementor-widget elementor-widget-heading\" data-id=\"7ef82b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Final Prototype<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc59fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc59fe9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-569b12c\" data-id=\"569b12c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd0689f elementor-widget elementor-widget-image\" data-id=\"fd0689f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"457\" src=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano.png\" class=\"attachment-large size-large wp-image-660\" alt=\"Naranja Car Insurance Redesign\" srcset=\"https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano.png 960w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-300x169.png 300w, https:\/\/lulipagano.com\/wp-content\/uploads\/2023\/01\/Portfolio-Lucia-Pagano-768x432.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9886342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9886342\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea863c9\" data-id=\"ea863c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3557228 elementor-widget elementor-widget-text-editor\" data-id=\"3557228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/naranja.invisionapp.com\/share\/TVTA71UE64R\"><b>Mobile prototype<\/b><\/a><\/p><p><a href=\"https:\/\/naranja.invisionapp.com\/share\/A9SZELATRQY\"><strong>Desktop prototype<\/strong><\/a><\/p><p><strong><a href=\"https:\/\/seguros.naranjax.com\/motor\/auto\/bienvenida\">Final website<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8878b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8878b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcc67d4\" data-id=\"dcc67d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a287c7a elementor-widget elementor-widget-spacer\" data-id=\"a287c7a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-914fc3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"914fc3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131b2af\" data-id=\"131b2af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1226096 elementor-widget elementor-widget-heading\" data-id=\"1226096\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcomes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a03b07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a03b07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b443893\" data-id=\"b443893\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-668a0b5 elementor-widget elementor-widget-text-editor\" data-id=\"668a0b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We reached the 40% sales goal in 3 months.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After releasing, we interviewed 8 users that hired their insurance from our website and 8 that got up to the offer screen and didn\u2019t purchase. From those interviews we realized users needed to be able to compare between different insurances in order to chose the one that was best for them.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e84e813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e84e813\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e61989e\" data-id=\"e61989e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f0fce0 elementor-widget elementor-widget-heading\" data-id=\"0f0fce0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learnings and accomplishments<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e7e2c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e7e2c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6244c62\" data-id=\"6244c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0f5da elementor-widget elementor-widget-text-editor\" data-id=\"4c0f5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Even though our PM didn&#8217;t understand the value of research and didn&#8217;t want to prioritise it, we ended up demonstrating how we can benefit from really understanding the users&#8217; need and keeping them always in the center of every design decisions we make.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Context Naranja is a big financial company in Argentina and their main product is the credit card (with more than 9 million clients). Naranja Insurance had an online hiring flow (only for Naranja\u2019s credit card owners), with many pain points.\u00a0 Users ended up hiring their car insurance without understanding what they hired. Most users ended [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":28,"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":726,"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/posts\/672\/revisions\/726"}],"wp:attachment":[{"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lulipagano.com\/index.php\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}